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How to Create an Effective Digital Footprint to Market Your Book

  • August 07, 2021
  • 10:30 AM - 12:00 PM
  • Zoom

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Congratulations! You’ve written and published your book! Now what? Time for marketing! It’s easy to quote Dr. McCoy from the original Star Trek and say, “I’m a writer, not a marketing expert!” Or proclaim that your headshot can be found under “luddite” in the dictionary. Join Dr. Melanie Peffer in this interactive class and learn everything from what search engine optimization (SEO) means to #hashtag generation to help others find you and your content. Learn about types of social media platforms and choosing the right platform for your audience, how to generate social-media content to promote either your fiction or non-fiction project, kicking off a Podcast book tour, and how to get the broadest reach with the smallest investment of time. All are welcome regardless of experience level, come with an open mind! 


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