PRESENTER: LS Hawker
Sometimes it feels like we have no control over how well our books sell. But we have a secret weapon at our disposal—the Internet and its various avenues of reaching out to readers. In this workshop, we'll cover three effective ways of gathering readers.
- According to Unbounce, using a book trailer on a sales landing page can increase conversion rates by as much as 80%. Video gets the most clicks online, and book trailers can be an attention-getting promotional tool if you do them right.
- If your Featured Deal is selected by the Bookbub Fairy, you'll watch your Amazon ranking soar into the single digits and sell thousands of books in just a few days. Find out how to navigate Bookbub's ad creator, write effective (and brief!) ad copy, and select and design compelling artwork.
- As of January 2018, Facebook has 1.8 billion users. The chances are excellent your readers are on it, and right now, Facebook is probably the most effective, highly targeted advertising tool available. For as little as $5 a day, you can realize better sales, higher audience engagement, and increased name(brand) recognition.
LS is also presenting: