You may not be able to attend the entire conference, but you can still take advantage of some incredible writing opportunities! Sign up for a 2-hour Master Class or attend the Agent-Editor Panel Luncheon. You can even join us for our Banquet Dinner and hear keynote speaker, Cynthia Swanson! Location: Fort Collins Marriott
Master Classes, Friday, May 3 ~ 9:00 - 11:00 a.m. ~ $55
The Two-Hour MFA with Angie Hodapp
Writers tend to think that artful prose belongs solely to the realm of literary fiction—that writers of genre fiction need only concern themselves with matters of story craft, such as plot, structure, character arc, pacing, and so on. Not true! For agents, a great disappointment is a manuscript that scores high on all the elements of story craft but falls flat in narrative style. This class is all about what genre writers can learn from their literary cousins. Come prepared to write! Learn various poetic and literary devices and practice applying them to your prose, from simple sentences to complex scenes. How can description be used to make meaning? How can voice be used to support theme? And, most importantly, how can you develop a personal writing style that leaves a lasting impression on your reader?
Self-Publishing; How to Get Started with Kerrie Flanagan
We live in a time where writers have many publishing options. Gone are the days when the only feasible way to get your book into the hands of readers was to get it published through a traditional publisher. Now, with the rise of digital platforms, ebooks and print on demand, those who are interested in self-publishing have many options. This master class is geared toward those who are leaning toward self publishing or those who have have already decided on this path but aren't sure the next steps to take. This session explores the process of self-publishing, the different Print on Demand and ebook options, marketing tips, the financial aspects, resources available, and pitfalls to avoid. You will leave with the knowledge needed to move forward with self-publishing when the time comes.
Social Media Marketing: Bookbub Ads, Facebook Ads, and Book Trailers with LS Hawker
Sometimes it feels like we have no control over how well our books sell. But we have a secret weapon at our disposal—the Internet and its various avenues of reaching out to readers. In this workshop, we'll cover three effective ways of gathering readers.
- According to Unbounce, using a book trailer on a sales landing page can increase conversion rates by as much as 80%. Video gets the most clicks online, and book trailers can be an attention-getting promotional tool if you do them right.
- If your Featured Deal is selected by the Bookbub Fairy, you'll watch your Amazon ranking soar into the single digits and sell thousands of books in just a few days. Find out how to navigate Bookbub's ad creator, write effective (and brief!) ad copy, and select and design compelling artwork.
- As of January 2018, Facebook has 1.8 billion users. The chances are excellent your readers are on it, and right now, Facebook is probably the most effective, highly targeted advertising tool available. For as little as $5 a day, you can realize better sales, higher audience engagement, and increased name(brand) recognition.
How to Write and Promote the "Book Club Book" with Cynthia Swanson
Book clubs are more popular than ever. According to a BookBrowse survey,* book club membership rose from 33% of respondents in 2004 to 57% in 2015. Most authors love to see their books chosen by book clubs. But what does it take to write a book that clubs will love? And once you’ve written and published it, how do you reach out to those clubs? In this hands-on, comprehensive workshop, Cynthia Swanson, author of book club favorites The Bookseller and The Glass Forest, will discuss what makes a novel or memoir "book club ready.” We’ll also talk about the ins and outs of book club marketing and publicity: how to get the word out to clubs, what to expect when meeting with clubs (in person or via video chat), and how to keep the book club energy going long after your book’s release.
Agent-Editor Panel Luncheon, Friday, May 3 ~ 11:15-12:45 ~ $55
Want to know the latest in the publishing industry? Want to hear straight from the agents and editors what they're looking for? For just $48, attendees will have the opportunity to ask questions and listen in as industry professionals dish about what's happening in the writing world. From 11:15 to 11:45, attendees will enjoy a Greek buffet while jotting down their burning questions on provided notecards. Moderator, JC Lynne, will then collect the cards and read aloud the questions; the agents and editors will each have a chance to answer these questions.
Registration opens January 9, 2019. (If you sign up for both, you save $10!)
Banquet Dinner, Friday, May 3 ~ 6:30-8:00 p.m. ~ $49
The dinner will include recognizing the recipients of the Jerry Eckert Scholarship, a short presentation from the Conference Creative Team, and keynote speaker Cynthia Swanson!
Registration opens January 9, 2019.