PRESENTER: John Willig
Saturday, May 6, 3:30-4:30

Publishers are investors - yes, even venture capitalists. Book proposals need to quickly engage editors with the uniqueness of your new book and prove to an ever-increasing number of decision-makers how your work and talent will be a great investment for their company. The economics of the book business and subsequent financing of new books is very misunderstood. This session will detail proven strategies to turn your book proposal into an appealing investment prospectus and plan for editors to share with their ROI-driven colleagues.